Agritourism, also known as agricultural tourism, is a type of tourism that involves visiting farms or rural areas to participate in activities such as crop harvesting, animal feeding, and wine tasting. Agritourism has become an increasingly popular type of tourism in recent years, particularly among urban dwellers seeking to reconnect with nature and experience rural lifestyles. However, agritourism is a diverse field that encompasses a wide range of activities and business models, and as such, a typology of agritourism has been proposed to classify and analyse the different forms of agritourism.
According to Getz and Carlsen, the typology of agritourism can be divided into four main categories: on-farm direct sales, agricultural entertainment, educational agritourism, and rural tourism. On-farm direct sales involve selling agricultural products such as fruits, vegetables, and dairy products directly to consumers on the farm. Agricultural entertainment, on the other hand, involves providing recreational activities such as hayrides, corn mazes, and petting zoos on the farm. Educational agritourism includes activities such as farm tours, cooking classes, and workshops that provide visitors with an educational experience related to farming and agriculture. Finally, rural tourism encompasses a wide range of tourism activities that take place in rural areas, such as hiking, camping, and hunting.
In summary, the typology of agritourism provides a useful framework for understanding the different forms of agritourism and their underlying business models. By analysing and classifying agritourism activities, policymakers and industry stakeholders can better understand the unique challenges and opportunities associated with each type of agritourism, and develop targeted strategies to support the growth and development of this important sector.
In this guideline, the general typology of agritourism is presented. It’s beneficial for the mentors because it contains a general introduction to the topic of agritourism with an emphasis on the Czech Republic.