Nestled in a dreamy cellar lane, the Weinviertler Kellerstöckl are a special insider tip for letting go of everyday life. Surrounded by cozy furnishings, natural wood and plenty of open space. Terrace with stone wall, wine arbor, a wellness room with infrared sauna invite you to enjoy your vacation in complete privacy. You will encounter the warm hospitality of the winegrowing family during a tasting of the winery’s award-winning wines.
Family business
1810
Schrattenthal, Austria
The Weinviertler Kellerstöckl in the winery in the middle of the Schrattenthaler Stadtgrabenkellergasse is a special insider tip. Fine wines, elegant furnishings, plenty of space and the charm of the simple Weinviertel cellar lane. Unadorned, sustainable and typical, just like the house wine. Relax in the blossoming vineyard – or enjoy a glass of wine in the open-air wine arbor. Wine hiking or by bike. The Weinviertler Kellerstöckl Weingut Hindler is a sustainable apartment in Schrattenthal, where you can use the free bicycles and the garden. This air-conditioned apartment features a balcony, children’s playground, free WiFi, free private parking and a charging station for electric vehicles.
The Hindler Schrattenberg winery has been a family-run business since 1810, specializing in the production of high-quality wines from the Lower Austria region. The winery has 12 hectares of vineyards spread over various sites on the Schrattenberg. The most important grape varieties are Grüner Veltliner, Riesling, Zweigelt and Pinot Noir. The wines are characterized by clear fruit, an elegant structure and a pronounced minerality. The Hindler Schrattenberg winery attaches great importance to natural cultivation of the vineyards and gentle processing of the grapes in the cellar. The wines are fermented and matured using traditional methods, sometimes in barriques. The Hindler Schrattenberg winery not only offers its customers first-class wines, but also the opportunity to visit the winery, take part in tastings or stay overnight in the cozy guest rooms. The Hindler Schrattenberg winery is an ideal place for anyone who wants to experience the beauty and diversity of the Weinviertel. A Kellerstöckl is a small house that originally served as a wine cellar and storage facility for agricultural produce. Today, many Kellerstöckl are used as vacation homes or apartments. The house can accommodate up to four people and has modern facilities including a kitchen, bathroom, living room and bedroom. From the terrace you have a wonderful view of the vineyards and the rolling hills of the surrounding area.
If you want to start an agritourism business, there are some important tips to keep in mind. Agritourism is a form of tourism where visitors come into contact with rural culture and life on a farm. This can include various activities, such as participating in the harvest, learning about food production, horseback riding or hiking in the countryside. To run a successful agritourism business, you first need to have a clear vision for your offer. What are the goals, the target group and the unique selling point? How can you stand out from other providers and create added value for your guests? How can you tell a story and convey your passion for your work? You also need to carry out a thorough market analysis to determine the demand for your offer and know the competition. Who are the potential customers and what are their needs, wishes and expectations? How can you reach and convince them? Who are your direct and indirect competitors and how can you differentiate yourself from them? Another important aspect is legal and financial planning. Find out about the applicable regulations for agritourism in your country and make sure you have all the necessary permits, insurance and taxes. You also need to draw up a realistic business plan that takes into account costs, income and profitability. You should also look for possible subsidies or grants that can help finance the project. Finally, you need to focus on the quality of the service. You need to make sure that you provide your guests with comfortable, clean and safe accommodation that meets their needs. You also need to make sure that you provide them with an authentic, personal and memorable experience that exceeds their expectations. You should also look for opportunities to expand or improve your offer, for example by offering additional services or products or by entering into partnerships with other local players.
Guided tours through the vineyards allow visitors to learn more about the cultivation of grapes, the influence of the terroir and winemaking on site. Tours of the wine cellars offer an insight into wine production and storage. Here you can learn more about the maturing process of the wines and the techniques of wine storage. Organize events that combine wine and food, such as wine tastings with food pairings or cooking classes to learn the art of wine pairing. Workshops or seminars can be offered to teach visitors about winemaking, tasting techniques or wine pairing. The possibility of combining wine tastings with picnics in the vineyards or other outdoor activities such as cycling tours through the vineyards. Hiring out the premises for private parties, weddings or corporate events. During harvest time, visitors can often participate in the harvest and help pick grapes and experience the winemaking process. Some points raise the following challenges. An increased number of tourists can lead to capacity issues, especially for guided tours, tastings or events. It is important to ensure that the winery is able to cope with the increased demand without compromising the quality of the experience. More visitors may require additional trained staff to oversee the tours and activities. Training staff to ensure the quality of the visitor experience is a challenge. Expanding the offer may require additional infrastructure such as larger spaces for tastings, parking lots, improved storage or event spaces. Coordinating different activities for visitors requires efficient time management to ensure that each visitor has a good experience without feeling rushed. If the winery attracts international visitors, cultural and language differences can be a challenge. It can be important to offer multilingual tours or information. To address these issues, it is crucial to plan and allocate resources carefully. Investing in staff training, infrastructure improvements and an efficient reservation system can help to optimize the visitor experience. It is also advisable to listen to visitor feedback and adapt offerings accordingly to meet needs and expectations.
Agritourism is a form of tourism in which visitors come into contact with rural culture and agricultural life. Agritourism offers many benefits for hosts, guests and the environment. If you want to engage in agritourism, you should follow some tips to create a successful and sustainable experience. Find out about the legal and tax aspects of agritourism in your region. You may need to apply for permits, insurance or certificates to regulate your activities. Define your target group and your offers. Think about what kind of guests you want to attract and what you can offer them.
Do you want to offer accommodation, catering, guided tours, workshops or other services? How can you set yourself apart from other providers? Design your premises and infrastructure so that they are comfortable, safe and attractive. Make sure that your facilities meet the needs and expectations of your guests. Ensure good hygiene, appropriate equipment and attractive aesthetics. Promote your establishment online and offline. Use different channels to reach your potential guests. Create a website, a social media presence, a blog or a newsletter. Place advertisements in local or thematic media. Participate in networks, trade fairs or events. Offer your guests an authentic and high-quality experience. Be hospitable, professional and respectful. Show your guests the special features of your region, your culture and your products. Give them the opportunity to take part in your activities or learn something new.
The Farms’ Charm project aims to develop learning materials to educate small and medium-sized farmers in possible ways of starting their agritourism activities which will help them not only diversify their incomes but also promote their farm products directly to consumers. All that while reviving the rural areas and local communities and promoting a sustainable way of tourism which is in line with the tendencies of slowing down and staying longer at one area.
This project has been funded with support from the European Commission. The content of this website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
