La Borda de Pastores commenced its agrotourism endeavor when a cooperative rehabilitated a set of dilapidated houses to create a museum dedicated to transhumance and wool. Nestled at the foot of Peña Oroel, this unique enclave offers accommodation, catering, and tasting experiences amidst serene natural surroundings.
Owned by a livestock cooperative, but rented to a family
Rapún, Sabiñánigo, Huesca, Spain
The farm is managed by a family, with local livestock managers overseeing the herd. The cooperative’s vision to preserve the area’s agricultural heritage led to the development of an agrotourism venture offering a unique blend of pastoral activities and rural accommodation.
La Borda de Pastores provides a comprehensive range of rural accommodation services aimed at delivering an immersive agritourism experience to visitors. Located in the picturesque landscape at the foot of Peña Oroel, the farm offers accommodation, catering, and tasting experiences amidst serene natural surroundings. Managed by a dedicated family, with oversight from local livestock managers, the farm ensures exceptional service and authentic agritourism experiences for its guests.
Reflecting on their journey, La Borda de Pastores views its experience in offering and creating agrotourism services positively. By targeting young professional families seeking authentic rural experiences, the farm has successfully carved a niche clientele appreciative of its unique offerings. However, challenges such as remote location and competition have been mitigated through strategic investments in renewable energy sources, enhancing both profitability and sustainability in the long run.
Diversification into agrotourism has proven instrumental in enhancing La Borda de Pastores’ profitability and sustainability. By seamlessly blending livestock activities with rural accommodation and cultural experiences, the farm offers a differentiated product that appeals to tourists seeking authentic pastoral experiences. Continued investments in accessibility improvements and sustainability initiatives further bolster the farm’s appeal and competitiveness in the dynamic agritourism market.
La Borda de Pastores shares valuable insights for aspiring agritourism entrepreneurs, emphasizing the importance of prioritizing visitor comfort and engagement. Creating a warm and welcoming atmosphere while allowing guests space for independent exploration fosters memorable experiences. Additionally, strategic investments in accessibility improvements and sustainability initiatives not only enhance the overall visitor experience but also ensure the long-term viability and success of the agrotourism venture.
The Farms’ Charm project aims to develop learning materials to educate small and medium-sized farmers in possible ways of starting their agritourism activities which will help them not only diversify their incomes but also promote their farm products directly to consumers. All that while reviving the rural areas and local communities and promoting a sustainable way of tourism which is in line with the tendencies of slowing down and staying longer at one area.
This project has been funded with support from the European Commission. The content of this website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
