The agritourism services at Farm Basarovi commenced in 2016 when the family decided to integrate this facet into their established agricultural business.
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The agritourism services at Farm Basarovi commenced in 2016 when the family decided to integrate this facet into their established agricultural business.
Farm
Farm established agritourism part of business in 2016.
Prosecne 53, 543 73 Prosecne, the Czech Republic
Located in the picturesque village of Prosecna, Farm Basarovi provides a serene escape amidst stunning natural landscapes. Farm Basarovi is managed by the Basarovi family. With eight family members actively involved in the farm’s operations, they handle various tasks and successfully host approximately 2,000 guests annually. The decision to develop agritourism services on the farm was prompted by a fortuitous opportunity. The family saw potential in purchasing and renovating a guesthouse, marking the beginning of their journey into the realm of agritourism.
The rural accommodation services provided by the establishment include a range of offerings, including accommodation options as well as opportunities for recreational, sporting, and cultural activities. Guests can enjoy not only a comfortable stay on the farm but also engage in diverse experiences that contribute to a well-rounded and memorable visit.
The evaluation of the experience in offering and creating agritourism services is positive. Guests actively choose to visit, enhancing the farm’s atmosphere with their presence. Moreover, visitors are provided with the unique opportunity to purchase the farm’s products directly on-site or at a nearby farmer’s store. This extends to a selection of goods sourced not only from the host farm but also from other farmers, creating a mutually beneficial arrangement for all involved.
Regarding the multifunctionality, the farmer highlighted the significant benefit of diversification of income. From this perspective, engaging in various activities or services has proven to be a valuable strategy for enhancing financial stability.
When reflecting on the challenges encountered in establishing services related to agritourism, the farmer in question acknowledged the common hurdles of bureaucracy and initial low guest turnout. However, they elaborated that by adapting and incorporating additional offerings, such as providing breakfast along with accommodation, they witnessed a substantial improvement in the situation. As a result, their agritourism venture is currently thriving.
In the upcoming months, the farm has no significant innovations on the horizon. The primary focus is to maintain and enhance the existing facilities, specifically the mini-zoo and playground, ensuring they remain in excellent condition for visitors to enjoy.
The farmer has not engaged in any form of educational services.
The tourism-related services offered encompass a diverse range of outdoor activities. Visitors can choose from options such as hiking, trekking, and mountain biking, providing a varied and adventurous experience for those seeking outdoor pursuits.
Moreover, the importance of defining a target audience cannot be overstated. The owners stress the significance of understanding the needs and preferences of the identified target group. This understanding allows for the development of tailored activities and amenities that resonate with the guests, enhancing their overall experience.
The owners also emphasize the value of incorporating at least a basic breakfast offering when providing accommodations. Initially struggling to attract guests, the farm observed a notable increase in bookings after introducing breakfast options. This simple addition not only enhances the guest experience but also proves to be a practical strategy for attracting more visitors, leveraging food from their own production.
The Farms’ Charm project aims to develop learning materials to educate small and medium-sized farmers in possible ways of starting their agritourism activities which will help them not only diversify their incomes but also promote their farm products directly to consumers. All that while reviving the rural areas and local communities and promoting a sustainable way of tourism which is in line with the tendencies of slowing down and staying longer at one area.
This project has been funded with support from the European Commission. The content of this website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
