Fields of Tranquility

Levandulovy statek Bezdekov

Introduction

Levandulovy statek Bezdekov is a family-run lavender farm and agritourism business established in 2015 in Bezdekov, the Czech Republic. Nestled in the scenic surroundings of the Zabrezska Hills, the farm integrates agritourism services into its operations, strategically aligning agricultural activities with the goals of tourism. The farm offers accommodation on the field for camping with diverse recreational, sporting, and cultural activities, contributing significantly to its financial success, with more than half of its income attributed to agritourism.

Legal Status

Farm

Year of Establishment

2015

Location

Bezdekov 6, Usov 789 73

Website

eshop.levandulovakavarna.cz

In 2014, the lavender farm began its journey into agritourism services, marking the official commencement of business operations the following year, coinciding with the planting of lavender on the premises.

The lavender farm is nestled in Bezdekov, a quaint village near Usov, where the Hana River gracefully transforms into the Zabrezska Hills. Positioned in the Olomouc Region of the Czech Republic, within the province of Olomouc and the municipality of Usov, Bezdekov boasts a scenic landscape framed by the picturesque Zabrezska Hills, creating an idyllic backdrop for the lavender farm.

The management of the farm is a tightly-knit family affair. The operations and responsibilities are overseen by the family members, making it an entirely family-run enterprise without the involvement of external staff.

The decision to incorporate agritourism services into the farm’s offerings was rooted in a strategic business approach. The venture was envisioned as a comprehensive agricultural endeavor from its inception, aligning the farm’s activities with the goals of agritourism.

Offered services and management

The rural accommodation services offered by the entity encompass a diverse range, incorporating accommodation facilities along with an array of recreational, sporting, and cultural activities. These services are designed to provide a holistic experience, ensuring guests have access to both a comfortable stay and engaging pursuits during their time in the rural setting.

The evaluation of the experience in offering and creating agritourism services is overwhelmingly positive. Agritourism plays a pivotal role in the entity’s financial landscape, constituting more than half of its income. This success is attributed to the meaningful and well-received activities and services provided, affirming the significance and impact of their contributions to the agritourism sector.

Personal business experience in agritourism: advantages and disadvantages

Emphasizing the advantages of multifunctionality, one recognizes the benefits of diversification in income streams. By engaging in multiple sources of income, an individual can mitigate the economic impact of underperformance in one area. This strategy acts as a financial safety net, ensuring that setbacks in one aspect of one’s endeavors do not disproportionately affect overall economic well-being.

When involved in the creation of services associated with agritourism, challenges such as bureaucracy and various minor obstacles are encountered. These hurdles are considered inherent to the business landscape and play a role in the learning process. Overcoming administrative complexities and addressing smaller issues become integral aspects of both managing a business.

Innovation, diversification and multifunctionality

In the upcoming months, the company plans to introduce several innovative offerings to enhance customer experience. These include vouchers for their renowned lavender shop, unique lavender-infused massages, and an opportunity for customers to indulge in a professional photoshoot set amidst the picturesque lavender fields. This range of offerings aims to provide customers with thoughtful and memorable gifts for their friends or family members.

The individual has not availed themselves of any educational services but brings valuable experience gained from hospitality.

The tourism-related services offered by the company encompass a diverse range of options for customers to choose from. These include engaging hiking experiences, educational courses held at farms, a variety of recreational activities, and the chance to savor local products through organized tastings. This comprehensive selection ensures that customers can tailor their tourism experience to match their preferences and interests.

Knowledge and experience transfer – tips for other farmers

Embarking on the agritourism journey requires budding entrepreneurs to harness their initial drive and enthusiasm. While there may be bureaucratic challenges, it is essential to keep a positive outlook and use enthusiasm to overcome obstacles. Effective marketing, both online and offline, is of great importance in the competitive agritourism market. Entrepreneurs are advised not to underestimate the power of promotion and to use different platforms to reach their target audience. Differentiating a business from others involves highlighting unique aspects such as local products or special experiences, and thinking creatively to provide guests with personal and memorable moments.

Pictures

The Farms’ Charm project aims to develop learning materials to educate small and medium-sized farmers in possible ways of starting their agritourism activities which will help them not only diversify their incomes but also promote their farm products directly to consumers. All that while reviving the rural areas and local communities and promoting a sustainable way of tourism which is in line with the tendencies of slowing down and staying longer at one area.

Contact Info

info@farmscharm.com

This project has been funded with support from the European Commission. The content of this website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Project number: 2022-1-CZ01-KA220-ADU-000089506

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