{"id":798,"date":"2023-10-04T15:32:46","date_gmt":"2023-10-04T15:32:46","guid":{"rendered":"https:\/\/learning.farmscharm.com\/guidelines\/sber-sociodemografickych-udaju-pro-podporu-agroturistiky"},"modified":"2024-07-30T07:50:05","modified_gmt":"2024-07-30T07:50:05","slug":"sber-sociodemografickych-udaju-pro-podporu-agroturistiky","status":"publish","type":"guidelines","link":"https:\/\/learning.farmscharm.com\/cs\/pokyny\/sber-sociodemografickych-udaju-pro-podporu-agroturistiky","title":{"rendered":"Sb\u011br socio-demograf. \u00fadaj\u016f pro podporu agroturistiky"},"content":{"rendered":"\n<p>Agroturistika bezpochyby vznik\u00e1 v d\u016fsledku zm\u011bn v preferenc\u00edch turist\u016f, kte\u0159\u00ed st\u00e1le v\u00edce vyhled\u00e1vaj\u00ed skute\u010dn\u00e9 z\u00e1\u017eitky spojen\u00e9 s p\u0159\u00edrodou. Tento trend preferenc\u00ed se zvy\u0161uje, zejm\u00e9na v d\u016fsledku pandemie COVID-19. <\/p>\n\n<p>Na akademick\u00e9 \u00farovni v\u0161ak st\u00e1le nem\u00e1me dostate\u010dn\u011b p\u0159esnou definici p\u0159eva\u017euj\u00edc\u00edho profilu spot\u0159ebitel\u016f agroturistiky a jejich sociodemografick\u00e9ho profilu. Podle marketingov\u00fdch z\u00e1sad je pro agroturistiku v z\u00e1jmu lep\u0161\u00edho reagov\u00e1n\u00ed na pot\u0159eby klient\u016f a p\u0159izp\u016fsoben\u00ed se zm\u011bn\u00e1m nezbytn\u00e9 l\u00e9pe definovat c\u00edlovou skupinu. C\u00edlem tohoto pokynu je pomoci podnikatel\u016fm v agroturistice l\u00e9pe poznat sociodemografickou realitu sv\u00fdch klient\u016f, aby mohli svou nab\u00eddku p\u0159izp\u016fsobit jejich pot\u0159eb\u00e1m a p\u0159\u00e1n\u00edm.  <\/p>\n","protected":false},"featured_media":463,"template":"","meta":{"_acf_changed":false},"class_list":["post-798","guidelines","type-guidelines","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sb\u011br socio-demograf. \u00fadaj\u016f pro podporu agroturistiky - Farms&#039;Charm Training Platform<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/learning.farmscharm.com\/pokyny\/collecting-sociodemographic-data-to-promote-agrotourism\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sb\u011br socio-demograf. \u00fadaj\u016f pro podporu agroturistiky - Farms&#039;Charm Training Platform\" \/>\n<meta property=\"og:description\" content=\"Agroturistika bezpochyby vznik\u00e1 v d\u016fsledku zm\u011bn v preferenc\u00edch turist\u016f, kte\u0159\u00ed st\u00e1le v\u00edce vyhled\u00e1vaj\u00ed skute\u010dn\u00e9 z\u00e1\u017eitky spojen\u00e9 s p\u0159\u00edrodou. 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